WE ARE DEDICATED TO DEVELOPING THE BASKETBALL INDUSTRY LEADERS OF TOMORROW
Sports Business Classroom is dedicated to creating immersive educational and training experiences designed by leading industry professionals to develop the sports business stars of tomorrow.
We create one-of-a-kind learning opportunities for those interested in the business of basketball and jobs in sports.
Our goal with every program we produce is to combine the best of all worlds into a single package – great academics, hands-on experience, immersion into the subject matter and interaction with some of the best minds working in and around the NBA.
SBC NEWS
Simon Cherin-Gordon | Social Content Manager at NBA | Building the NBA’s Digital Presence (EP.111)
Welcome back to another exciting episode of the SBC Audio Experience! This week, Riley Sager sits down with Simon Cherin-Gordon, the NBA’s Manager of Social Content, to explore his journey and the creative strategies behind managing one of the most dynamic social media presences in sports. With a background in fine arts, photography, and writing, he’s brought a fresh perspective to the NBA’s digital strategy. Rising through the [Read More]
STUDENT TESTIMONIALS
“Sports Business Classroom, specifically the Salary Cap Management/Executive Session track helped prepare me for my journey through an NBA G League Front Office and equipped me with the necessary knowledge to be successful.”
– Amber Nichols
2017 Alumni
Washington Wizards, Director of Amateur Evaluation
“I attended Sports Business Classroom as a star-struck, 19-year-old kid. It sounds cliché, but the program truly did change my outlook on basketball.
Sports Business Classroom gives you the exposure, curriculum, and connections to better understand what working in basketball truly entails and the work you need to put in to “make it” in the league.”
– Buddy Scott
2019 Alumni
Boston Celtics, Director of Salary Cap & Basketball Strategy
“SBC was truly the launching point for my career, giving me the confidence in my knowledge and networking skills to kickstart my career in and around the NBA.”
– Jeff Siegel
2017 Alumni
Klutch Sports, Cap Specialist
“Sports Business Classroom was an incredible experience.
Though we were unable to meet in person, the curriculum, the varying perspectives from industry experts, and SBC network was second to none.
I strongly recommend the program for anyone looking to build a network of like-minded people trying to make a living within hoops.
I can’t wait to grow and continue to cross paths with the SBC team and classmates for years to come!”
– Makar Gevorkian
2020 Alumni
Brooklyn Nets, Basketball Operations
“I was immersed in a unique situation where I could network and learn concurrently through the scouting, video, and analytics major.
One of the best decisions I’ve ever made!”
– Alexandra Louin
2021 Alumni
University of Richmond
Assistant Basketball Coach
“SBC presented me with an opportunity for which I’ll be forever grateful and helped me elevate myself in the industry to heights that didn’t seem possible at 21-years-old.I networked with world-class executives, produced pregame and postgame shows in a state-of-the-art studio, and accepted a position at the “World’s Most Famous Arena.” SBC allowed me to interact with the very best of Generation Z and make lifelong friendships in the process.Without question, SBC is an absolute must for anyone looking for an opportunity to work in sports.”– John Hartofilis2021 Alumni
NBA, Associate Video Coordinator
FEATURED STUDENT PROJECT
NO TRADE CLAUSE
Our team of Sports Business Classroom alumni came together to create a comprehensive resource surrounding the business of basketball.
Here you will find a one-stop shop for transactions, draft capital, contract/league deadlines, upcoming free agents, and salary cap figures for all 30 teams. NTC’s objective is to provide easily digestible insights for fans, NBA executives, and everyone in between – in the aforementioned categories.
WHAT SPORTS INDUSTRY EXECS ARE SAYING
“ I’ve been fortunate enough to be a part of SBC since it’s inception.
It’s an amazing opportunity for people to get great first-hand experience in basketball, learn from some of the top people in their fields and just soak in being in being around all of the basketball activities in Vegas.
When I look for hard-working individuals who want to work in basketball and go the extra mile in doing so, SBC is the perfect place to find that.”
– Dennis Rogers
Los Angeles Clippers, Director of Communications
“Sports Business Classroom is geared towards anyone who’s trying to break into the business of basketball and really doesn’t matter where you are in your career.
We think that it can be really helpful both in terms of connections that you can make, the lessons you can learn from just our incredible list of speakers that we have, our incredible list of guests.
The contacts that you can make, the access that you have to meet people in the business of basketball- it’s really fantastic for someone who’s at any stage of their career development.”
– Nate Duncan
Dunc’d On Podcast, Host
“SBC is a factory there is a lot of great people, a lot of great talent that comes out of there into the NBA. It’s because we get exposed to each other and we get the chance to work on these workshops together.”
– Tommy Sheppard
Former General Manager with Washington Wizards
I think about when I was younger and really trying to find my way in this business it would’ve been nice to have a resource like SBC.
Where you are getting advice from real mentors who have experience and have been around the game for a while.”
– Amin Elhassan
Dan Le Batard Show
FEATURED NEWS
NBA TV’S GM SCHOOL SOURCES TALENT FROM SPORTS BUSINESS CLASSROOM
Season 2 of NBA TV’s GM School Powered by SAP was highlighted by by all five contestants being SBC alumni including: Calida Taylor (2018), Kat Robinson (2019), Darius Scott (2018), Kaan Erel (2017) and Ben Everett (2016).
GM School provides an opportunity for NBA fans to have the opportunity to showcase their passion for data analytic skills while competing for a chance to break into a front office. Contestants put their knowledge and skills to the test through a series of high-pressure, analytics-focused challenges such as the draft challenge, media session challenge, hiring a coach challenge, and the trade rumor challenge.
AS FEATURED IN
INVEST INTO SPORTS BUSINESS CLASSROOM AND YOU INVEST INTO OUR NETWORK
Our leadership team has long-standing relationships with some of the most influential people in sports- many of which serve as speakers and instructors for our programs.
We believe our greatest asset is the strength of our (growing) network.
We want YOU to be a part of it.