Welcome back to another exciting episode of the SBC Audio Experience! This week, Riley Sager sits down with Simon Cherin-Gordon, the NBA’s Manager of Social Content, to explore his journey and the creative strategies behind managing one of the most dynamic social media presences in sports. With a background in fine arts, photography, and writing, he’s brought a fresh perspective to the NBA’s digital strategy. Rising through the Social and Digital Content team, Simon now oversees the league’s nightly social media strategy across platforms like Twitter, Instagram, TikTok, Facebook, YouTube, Snapchat, and BlueSky.
In this episode, Simon shares:
- The pivotal moments from the SBC Immersive Experience that helped transform his career
- Managing social media channels for a global brand and tackling the challenges of keeping content fresh while maintaining consistency
- Tips for aspiring professionals to stand out in the competitive world of content creation.
Get a behind-the-scenes look at how Simon and his team engage millions of fans worldwide, even during the off-season, and what he’s most excited about as he continues to innovate in his role.
Tune in for actionable insights, inspiration, and a deep dive into the art of social media in sports!
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SHOW NOTES
- How did your time in college and early career experiences inspire you to pursue a career in sports and content creation? (1:50)
- What was Simon’s college experience like, and how did it shape his path? (3:33)
- What key moments from the SBC Immersive Experience left a lasting impact on Simon as a student? (6:18)
- How did attending SBC Immersive in Las Vegas change Simon’s career outlook? (9:15)
- What did Simon’s transition into his first role at the NBA look like? (12:53)
- What are the biggest challenges in managing the NBA’s social strategy, and how does Simon overcome them? (14:37)
- What does a typical day look like for Simon during the NBA season as he manages social media? (18:05)
- How did Simon learn to embody the NBA’s brand and voice in his content? (21:05)
- What strategies does Simon use to keep NBA content fresh while staying true to the brand? (24:50)
- What industry changes is Simon noticing, and how is he adapting? (27:05)
- What does the current structure of the NBA’s social media team look like? (30:45)
- How does Simon stay ahead of trends to connect with the NBA’s global audience? (32:38)
- What strategies does the NBA’s social team use to maintain fan engagement during the offseason? (34:42)
- What advice does Simon offer aspiring content creators on building a portfolio that stands out? (35:35)
- What future goals and projects is Simon excited about as Manager of Social Content? (39:35)
