SBC General Manager Larry Coon will be hosting the 2022 Business of Basketball Immersive Experience in Las Vegas this summer! Larry has been the General Manger and lead instructor for SBC since 2016, and we are excited for another year to have him host the next group of bright students.

Larry Coon is a computer scientist by both education and trade, and works in Information Technology management at University of California, Irvine, overseeing Business Intelligence. He also has taught university Computer Science courses, specializing in database theory.

Larry is best known as an expert in the NBA salary cap, and as the author of the Salary Cap FAQ available online at CBAFAQ.com. He has been profiled in the New York Times, Los Angeles Times, Orange County Register and Sports Illustrated. He makes regular media appearances including television (such as ESPN’s “Outside the Lines”) radio and podcasts. He also is a contributor to ESPN.com and to BasketballInsiders.com. He is often quoted and cited, both online and in print, by local and national media venues. He also has contributed to the New York Times Off the Dribble blog, HoopsWorld.com and RealGM.com.

In July 2011 Sports Illustrated named Coon to their inaugural Twitter 100, which lists the 100 most essential people in the sports world to follow on Twitter.

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The Business of Basketball Immersive Experience was designed to give the future of basketball a chance to experience what it’s like to work in a front office, team, agency, brand, and more.

It is also a chance for you to showcase and grow your skills .

If you dream of working in basketball and want to take your basketball experience to the next level, this program is for you.

ABOUT SPORTS BUSINESS CLASSROOM

Sports Business Classroom is dedicated to creating immersive educational and training experiences designed by leading industry professionals to develop the sports business stars of tomorrow.

Sports Business Classroom creates one-of-a-kind learning opportunities for those interested in the business of basketball and jobs in sports. Our goal with every program we produce is to combine the best of all worlds into a single package – great academics, hands-on experience, immersion into the subject matter and interaction with some of the best minds working in and around the NBA.