In this special episode of the SBC Audio Experience, host Riley Sager sits down with Hall of Fame Sportswriter J.A. Adande, who was recently added to the lineup of instructors for the 2024 Sports Business Classroom Business of Basketball Immersive Experience, set to take place from July 14-20 during the NBA Summer League in Las Vegas.
In this episode, Riley and J.A. discuss:
- J.A.’s biggest surprise when he entered the sports industry
- Advice for SBC students in an ever-changing industry
- What to expect at this year’s Immersive Experience in Las Vegas
- What J.A. suggests students should do when putting together a portfolio
Currently serving as the Director of Sports Journalism at Northwestern University Medill School of Journalism, Adande has covered a multitude of prestigious events including the Olympic Games, Wimbledon, Super Bowl, NCAA Final Four, and the NBA Finals. Adande is also a member of the National Association of Black Journalists and has served as an adjunct professor at the University of Southern California’s Annenberg School of Journalism. His dedication to mentorship and education underscores his commitment to fostering the next generation of sports industry leaders.
Don’t miss out on this engaging discussion about the intersection of sports journalism and the basketball industry, and how J.A. Adande’s insights will undoubtedly enrich the Business of Basketball Immersive Experience.
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If you have any interest in attending the Business of Basketball Immersive Experience program taking place July 14-20, 2024 during the Las Vegas Summer, be sure to register as soon as possible as space is limited.
Learn more: sportsbusinessclassroom.com
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SHOW NOTES
- J.A. talks about his first internship & full-time role at Chicago Sun Times (2:15)
- How did J.A. go from living in LA to Chicago, Illinois (3:38)
- Did J.A. know he wanted to get into the journalism school, Medill, at North Western? (5:55)
- J.A. talks about his experience with the Daily North Western (6:15)
- What’s something that J.A. took with him to the first job that he learned from college & or his mentors? (10:17)
- What was a time in J.A.’s career when he had to put ethics in front of releasing a story (12:15)
- How do you build trust and a relationship with athletes while having to write stories about them (16:55)
- What was his biggest surprise when he entered the sports industry? (19:14)
- What are the biggest changes technology has impacted in the sports industry, good & bad? (21:37)
- Advice for SBC students in an ever-changing industry (24:58)
- What did J.A.’s day-to-day look like when he started with ESPN and how did it shape his life? (27:40)
- Was working at ESPN his dream job? (36:27)
- What does J.A. tell the next generation of students who want to pursue journalism? (37:55)
- What would J.A. suggest students do when putting together a portfolio? (40:13)
- What’s one story, that’s really special, that changed J.A.’s outlook on sports (42:20)
