BUILDING A DIGITAL EMPIRE WITH MATT RODRIGUEZ (EP. 010):
In today’s episode, we sat down with Matt Rodriguez, a team member and the founder of Ballislife.com. Ballislife.com is a basketball fan’s heaven website. They have taken basketball mixtape making to a new level with a combination of music, art, and innovation through multimedia. They cover the high school level to the professional level of sports and are the leader in mixtape media on the internet.
In this episode, we discuss:
- Matt’s incredibly inspiring journey
- How Ballislife got to where it is today
- The guiding principles that have led to their success
Matt’s specialties consist of: purchasing, branding and identity, design, html, css, javascript, ajax, php, ajax+php+jquery, jquery, usability, marketing presence, and budgeting.
His company, Ballislife, has over 3 Million subscribers across their YouTube channels, over 4.7 million followers on Instagram and over 1.6 million followers on Facebook. Through their channels Matt and the Ballislife team have created a movement, and their creativity and passion have earned them an incredible fanbase. To put things in perspective, BallisLife videos have been watched for over 1 Billion Minutes!
Connect with Matt Rodriguez on: LinkedIn | Instagram | Twitter | Website
Connect with Sergio Millas on: LinkedIn | Instagram | Twitter
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WHERE TO LISTEN
Listen to this podcast episode on:
SHOW NOTES
- What Matt’s childhood was like (2:47)
- Different sports that Matt enjoyed as a teen (5:50)
- What made Matt decide to come to Orange County (6:40)
- How BallIsLife got started (9:30)
- How Matt promoted BallIsLife (11:10)
- Matt’s partner who helped start BallIsLife(12:28)
- What Matt studied at the Art Institute of Orange County (13:00)
- Did all BallIsLife videos do well? (17:00)
- Matt’s year’s prior to the lockout (17:49)
- When Matt came up with the idea for a BallIsLife apparel brand (18:50)
- Who was part of the BallIsLife team? (23:00)
- The criteria Matt was looking for when picking BallIsLife staff/interns (24:50)
- How many people are currently on the BallIsLife team? (26:28)
- The amount of content the BallIsLife team produces on a daily basis (26:41))
- What it’s like to work on a big platform in 2019 (28:40)
- How long it takes to produce a video (30:00)
- How Matt’s mindset changed when big platforms started coming around (33:53)
- How Matt has managed to maintain the integrity of his company over the years (36:10)
- The future of BallIsLife (37:20)
- How the business has evolved since the start of BallIsLife (38:20)
- How the apparel business is doing today (41:15)
- Was Matt always capable of bringing strangers on the team and allowing them the opportunity to succeed? (44:20)
- Matt’s day to day routine (46:00)
- Does your team compete to see who will gain the most views on their videos? (48:01)
- What roles and skills do you look for in potential employees? (50:10)
- Quotes that Matt lives by (54:25)
- Has Matt always been passionate about learning? (55:51)
- People Matt looked up to while growing up (57:42)
- One piece of advice that Matt has learned and wants to pass down to the listeners (59:26)
- How Matt gives his brain a break (01:02:30)
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