Today’s guest is Will Exline.  Will manages US Sports Content Partnerships at Twitter, bringing exceptional content from leagues, teams, broadcasters and athletes to fans in real time, while driving reach and revenue for these strategic partners and Twitter. 

In this episode we discuss:

• What it’s like to work at Twitter
• How sports organizations can be effective on Twitter 
• What it takes to succeed in his role 

Prior to joining Twitter in April 2014, Will spent three years at FOX Sports focusing on digital marketing and launching their new 24/7 Sports Network, FS1.

Will’s specialties consist of: Marketing, Digital Media, Media Buying, Social Media, Brand Management, Website Content, Communication, Public Relations, Promotions, Grassroots Marketing, Facebook, Twitter, Instagram, Snapchat, Web Analytics, Social Analytics. 

Connect with Will Exline: LinkedIn | Twitter

Connect with Sergio Millas: LinkedIn | Instagram | Twitter

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WHERE TO LISTEN

Listen to this podcast episode on:

SHOW NOTES

• Will’s go-to breakfast food (2:50)
• How Will developed a love for sports and how life was as a child (3:16)
• What made Will chose a psychology major (4:36)
• What life at school was like (5:17)
• Will’s career change after graduating (7:12)
• When Will decided to work for a social network (10:18)
• What Will has learned since working at Twitter (16:30)
• How Will jumped from Top Drawer Soccer to FOX Sports (22:50)
• How Will ended up working for Twitter (25:40)
• Overview of what Will’s role entails (27:40)
• How partnerships work (31:50)
• Leagues that Will thinks are doing well at executing content (33:49)
• Key components to do well on Twitter from a team perspective (38:04)
• What determines Will’s success in his role at Twitter (39:55)
• What led the NBA become so successful (42:00)
• Keys to success for anyone who is working at Twitter (43:50)
• Habits and routines that Will practices (46:03)
• Will’s favorite books (47:00)
• What have been Will’s keys to success so far (48:30)
• One piece of advice that Will wants to pass down to the next wave of talent (49:45)

LINKS

• Will’s Twitter
• California State University, Long Beach
• University of San Francisco
• Orange County Flyers 
• Top Drawer Soccer
• FOX Sports
• NBA
• The Ride of a Lifetime by Robert Iger
• The Tribe of Mentors by Tim Ferriss
• Wooden on Leadership by John Wooden