BETTING ON YOURSELF WITH ADENA JONES (EP. 48)
In today’s episode of the Sports Business Classroom Audio Experience, we sat down with the CEO & Co-Founder at Another Lane, Adena Jones. Adena has over 10 years of developing award-winning social editorial strategies and digital activations by creating engaging content for use in social media campaigns. Her past job titles consist of Director of Social Media, Director of Content Operations, Senior Manager of Social Moments, Deputy Managing Editor, Social Media Manager, Writer, Editor, Manager of Social Media Communications, and Interactive Producer.
In this episode we discuss:
- Taking chances in your career
- Learning from each job opportunity
- Past work experiences and responsibilities
From Nike to NBA.com and even the worldwide leader in sports ESPN, Adena has her finger on the pulse of the digital sports world. No matter the medium: video, social, or printed word, Adena has a passion for being at the forefront of delivering information and engaging users with powerful brand messaging.
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SHOW NOTES
- Adena talks about her mentality & how she maintains it (3:40)
- What is was like for Adena to change jobs (7:00)
- Adena talks about if she was afraid when she started her first role as an editor (9:24)
- Adena lists all of her past work experiences including her work responsibilities (15:20)
- Where Adena gets her confidence from (17:13)
- At what point do Adena realize she wanted to more responsibility and to run them (26:35)
- Adena tells people what she’s doing now & why she chose this path (29:15)
- What differentiates Adena’s company for others (30:19)
- What the process of starting a company has been like (challenges, success, etc.) (34:28)
- Does Adena feel as if there is a community of women that are gaining power from each other (36:30)
- What do her plans for her future look like once covid is over (37:40)
- What advice does Adena have for women & women of color (40:20)
- What technology helps Adena succeed in his work (42:55)
- Adena recommends his favorite books (45:15)
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