A highlight of the Sports Business Classroom (SBC) Business of Basketball Immersive Experience in Las Vegas each July is the "Mock Trade Deadline." Over the week, students were divided into groups of 5-6, assigned an NBA team and put to work. Their initial task is to self-identify. Where on the lifecycle do they stand [Read More]

We are excited to announce that Ryan McDonough will be returning as an instructor for our 2022 Business of Basketball Immersive Experience in Las Vegas this summer!  Ryan McDonough is currently with Audacy as an NBA Insider and Podcaster hosting numerous shows including the Audacy NBA Show.  Before joining Audacy, Ryan was the [Read More]

In September, the NBA raised its salary cap projection for the 2023-24 season from $133 million to $134 million with a luxury tax threshold of $162 million. That's an 8.37 percent increase from the current 2022-23 campaign's $122.7 million salary cap and a 7.81 percent increase in the tax threshold from $150.3 million. By [Read More]

We are thrilled to announce that Kirk Goldsberry will be speaking at the 2022 Business of Basketball Immersive Experience in Las Vegas! Kirk is a great friend of the program and has presented to our students over the years. Kirk Goldsberry is an NBA Analyst at ESPN, a New York Times bestselling author, [Read More]

SBC General Manager Larry Coon will be hosting the 2022 Business of Basketball Immersive Experience in Las Vegas this summer! Larry has been the General Manger and lead instructor for SBC since 2016, and we are excited for another year to have him host the next group of bright students. Larry Coon is [Read More]