Welcome back to another exciting episode of the SBC Audio Experience! This week, Riley Sager sits down with Devin Dismang, the Director of Digital & Content at X Games, to dive into his journey as a content creator and live event producer. With a career that includes working with iconic organizations like the Golden State Warriors, Oklahoma City Thunder, and Atlanta Falcons, Devin has mastered the art of storytelling for athletes and brands.
Starting his career at just 16 years old, Devin has produced memorable content for major events, including the NBA Finals and NFL NFC Championship Game. Now, he’s focused on showcasing authentic athlete voices and building their personal brands through engaging digital strategies.
In this episode, Devin shares:
- The unique skills he developed while transitioning between the NBA and NFL.
- How his experiences prepared him for leading digital content at X Games.
- The power of TikTok in sports storytelling and how he’s utilizing it to engage audiences for events like the Winter Olympics
- His approach to balancing athlete amplification and brand growth
Get an insider’s perspective on crafting impactful content in the fast-paced world of sports, and learn how Devin’s creativity continues to push boundaries in digital storytelling.
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SHOW NOTES
- What initially inspired Devin to pursue a career in content creation? (1:40)
- Which skills did Devin excel in early on, and what areas did he focus on improving? (5:15)
- What are the biggest differences between creating content for the NBA and the NFL? (11:00)
- How did Devin’s experiences in the NBA and NFL shape his current role as Director of Digital & Content at X Games? (13:05)
- How does Devin approach storytelling for individual sports versus spotlighting athletes in the Olympics? (16:10)
- What is the balance between amplifying X Games athletes and supporting their personal brand growth? (26:55)
- What does Devin prioritize when crafting unique and authentic athlete stories? (33:35)
- How does Devin describe TikTok’s impact as a content platform? (40:05)
- In what ways is Devin leveraging TikTok to cover the Winter Olympics? (48:38)
