In today’s episode of the Sports Business Classroom Audio Experience, we sat down with Dominique Willis, known to NBA fans as Dom2K. The NBA YouTube personality started out just over 5 years ago, has gained over 365K subscribers on YouTube, 43.1K followers on Twitch and has been a great success within the NBA community.

In this episode we discuss:

• What led Dom to the path of content creating
• Challenges that Dom deals with
• Early stages of Dom’s career and how it has evolved

Connect with Beau Estes: Twitter 

Connect with Dom 2K:  Instagram | Twitter | YouTube | Twitch

WHERE TO LISTEN

Listen to this podcast episode on:

SHOW NOTES

• What led Dom to the path of content creation (3:15)
• What Dom’s goal was when posting his first 2k video on YouTube (4:55)
• How Dom’s work experience changed his work ethic (7:15)
• Dom talks about his first video that was a hit (7:55)
• Where Dom learned how to handle and manage his business (11:05)
• What are some challenges that Dom deals with (11:55)
• How the pandemic affected Dom’s work (17:05)
• What equipment was Dom using when he first started creating content (18:00)
• Who gives Dom his inspiration (22:00)
• The early stages of Dom’s career and how it has evolved (24:00)
• What Dom’s family thinks of his success (31:10)
• Other content creators that Dom likes (32:15)
• What does the future of Dom’s business look like if he had to guess (33:35)
• What advice would Dom give someone looking to follow in his footsteps (36:20)
• What technology helps Dom succeed in his work (40:45) 
• Dom recommends his favorite books (41:50)

LINKS

• Twitch
• YouTube