While both programs provide a high-level, behind-the-scenes education in the business of basketball, they offer two distinct learning environments and experience formats:
EVENT & EXPERIENCE FOCUS
The Immersive in Las Vegas takes place during NBA Summer League and offers students a multi-week, choose-your-path experience with “majors” that allow for deeper specialization.
The All-Star Intensive in Los Angeles is a premium, fast-paced program held during NBA All-Star Weekend, delivering a more concentrated curriculum across all subject areas.
LOCATION
- Las Vegas: Primarily hosted at the Virgin Hotel and Thomas & Mack Center, with programming integrated into the NBA Summer League environment.
- Los Angeles: Hosted at various locations across Downtown L.A., designed to leverage the energy, events, and access unique to NBA All-Star Weekend.
CURRICULUM STRUCTURE
- Immersive (Las Vegas): Students select a specific track or “major” to focus on (e.g., Media, Scouting, Business Ops), tailoring their learning experience.
- All-Star: Intensive (L.A.): Students focus on Basketball Operations Skills, Team Building Strategy, League Salary Cap, Modern Day Athlete Representation, Scouting, Video and Analytics, The Global Basketball Ecosystem, Innovation and Technology in Basketball, and Creating Your Path.
TERM PROJECT
- Immersive: Students complete a Mock Trade Deadline simulation, applying their track knowledge in a front-office style team exercise.
- All-Star Intensive: Students work on an NBA Expansion Franchise Buildout, developing strategy, operations, branding, and basketball decisions for a hypothetical new organization.
CORE SIMILARITIES
Both programs are rooted in learning the business side of basketball through expert-led lectures, panels, hands-on simulations, and real-world immersion into the NBA ecosystem.
