In today’s episode, we sat down with Glenn Chin, the founder & managing director of MOST-PROLIFIC, the sports and entertainment consultancy he founded in 2010. He’s worked with startups in music streaming, tech media, gaming and sports science as well consulting with NBA franchises & Euroleague Basketball based in Barcelona.  

In this episode, we discuss:

• How he brought together sports, music, and culture at EA Sports
• What it was like working with Steve Jobs 
• Lessons he learned as the Head of Global Brand for Nike Basketball 

Chin was spent over a dozen years during the founding of EA SPORTS, where he launched numerous award-winning franchises (including NBA LIVE, Coach K College Basketball, NCAA Basketball & NBA Street) and pioneered groundbreaking communications & initiatives as VP of Global Brand Management & Creative Development.  At Nike, he served as Head of Global Brand for Nike Basketball and Nike Sport Performance. Glenn developed and executed the global management & rebranding of Nike Basketball and launch of NIKE+ a breakthrough innovation through the collaboration/partnership between Apple & Nike.   

Glenn has recently been involved in the rise of Esports as an investor, CMO, Advisor, content creator and  consultant (NFL, Global Footwear Giant, etc.) A gamer since the days of Pong, he rekindled his competitive gaming while leading QA on Madden ’94.  He currently is training on Fortnite with his 18 year old daughter.

Glenn is a native of the San Francisco Bay Area, now living in Portland, Oregon with his wife & 2 adult children.

Connect with Glenn Chin on: LinkedIn | Instagram | Twitter | Website

Connect with Sergio Millas on: LinkedIn | Instagram | Twitter

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WHERE TO LISTEN

Listen to this podcast episode on:

SHOW NOTES

• What Glenn’s childhood looked like (2:40)
• Life after high school (5:05)
• Glenn’s senior year of college (6:24)
• What path did Glenn take after graduating college? (8:40)
• How Glenn got involved with EA Sports (10:50)
• His first gig at EA Sports (15:38)
• How Glenn’s career progressed (18:43)
• Glenn’s key role at EA Sports (20:50)
• How Glenn convinced his boss to start approaching the right people (22:51)
• How Glenn connects the dots and brings incredible value to his job (28:19)
• Glenn’s title at EA Sports when he decided to leave (35:08)
• Where Glenn learned all of his business skills (36:00)
• Glenn’s decision to leave EA Sports (37:29)
• Glenn’s first gig at Nike (39:38)
• Glenn working with Steve Jobs (41:33)
• The first product that Nike+ launched (42:50)
• What it means to understand consumers (50:00)
• How to make sure that the insights you have represent the market you want to hit (54:51)
• When Glenn made the jump from Sports Performance at Nike to Nike basketball (55:58)
• Glenn speaks about what his pitches at Nike consisted of (58:30)
• 2008 Beijing Olympics with Nike (1:00:10)
• People who impacted Glenn while working at Nike (1:03:43)
• Glenn’s current involvement in Esports (1:07:33)
• How Esports tournaments can pay such big prizes (1:09:40)
• What is it about Esports that has driven its growth? (1:11:01)
• Glenn’s thought process for traditional sports clubs versus Esports (1:12:40)
• Resources for people who want to dive into the business of Esports (1:16:13)
• Advice for people who don’t have experience in Esports but who want to work in the business (1:19:15)
• How the acronym, C.M.V.P., helps drive a brand (1:21:19)
• Glenn speaks about marketing concepts and what they’re all about (1:25:34)
• One piece of advice Glenn has received that he wants to pass down to the new wave of talent (1:27:25)

LINKS

• EA Sports 
• ESL Gaming Network
• Faze Clan
• 100 Thieves
• Daniel Cherry