In this episode of the Sports Business Classroom Audio Experience “SBC Alumni Takeover” series, host Alicia Solomon is joined by the Co-founder of PinoyPlug, Jackson Webber. PinoyPlug is an entrepreneurial journey that Jackson and his partner started based on selling footwear and apparel to professional athletes. Jackson has had great personal shopping events at Super Bowl 57, NFL Combine sites, and the University of Washington. Jackson offers great insight into his entrepreneurial journey and how to successfully build relationships with professional athletes.
In this episode, Alicia and Jackson discuss:
- Jackson’s background and how he got into reselling shoes and clothes
- The details of Jackson’s business and how he stands out in the space
- How Jackson got connected with professional athletes
- Biggest lessons Jackson has learned and what the future looks like for him and the business
Jackson is currently a student-athlete at Vanguard University and interning at HallPass Media, all the while balancing his business. We are excited to have Jackson join the SBC podcast and look forward to seeing him succeed in everything that he is involved with.
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SHOW NOTES
- Jackson’s background and current internship (2:00)
- What is Jackson’s sports background? Who are his favorite Seattle athletes and teams? (4:40)
- How does Jackson’s business degree play into owning his own business? (6:40)
- How did PinoyPlug start? (7:00)
- Explain what reselling is, what the market looks like, and how this plays into Jackson’s success. (8:10)
- How did Jackson and his Partner get started in reselling? What was the first shoe that you saw real money in? (10:10)
- What kept Jackson and his partner consistent when sneakers became hard to get? How did Jackson and his business adapt to these changes? (14:45)
- How did Jackson start selling to athletes? How did this grow into what it is today? (16:00)
- How did shoes transition into hype clothing and what does the clothing market look like? (20:00)
- What does Jackson’s online sales look like? How do you get athletes to promote and vouch for you? (22:00)
- How are you able to stay consistent and true in your business model? How does authenticity play into your business? (24:45)
- What does the business model look like in the future? Why is it important to create a personal shopping experience? (29:15)
- Is a brick-and-mortar store something that could be in the future? (34:30)
- How do you plan pop-ups and what are the next events coming up? (36:15)
- What are the morals and integrity of your business? (39:00)
- What do profits look like for PinoyPlug? (40:50)
- What are Jackson’s goals and what does he want out of the business? (43:15)
- What biggest lesson Jackson has learned in his business? What advice does Jackson have for those looking to get into the sports and fashion industry? (45:10)
- Who is Jackson’s favorite client? What is Jackson’s favorite experience he has had in his business? (49:10)
- Interactive this-or-that with Jackson (51:10)
