Las Vegas, June 10, 2026 – Sports Business Classroom Announces 2026 Business of Basketball Immersive Experience Instructors
Sports Business Classroom is proud to announce the instructor lineup for the 2026 Business of Basketball Immersive Experience, taking place during NBA Summer League in Las Vegas.
Each year, SBC brings together some of the most accomplished executives, coaches, agents, media personalities, and basketball decision-makers in the industry to provide an unparalleled educational experience for aspiring and current professionals. The 2026 instructor roster continues that tradition, offering attendees direct access to leaders who have helped shape the modern game from the front office, media, coaching, analytics, agency, and business perspectives.
This year’s instructors include:
- Bobby Marks (ESPN)
- Ryan McDonough (Sports Ownership Group)
- Tommy Sheppard (Former NBA Executive)
- Howard Beck (The Ringer)
- J.A. Adande (Northwestern University)
- Katie Heindl (Basketball Feelings)
- Jeff Fellenzer (University of Southern California)
- Yossi Gozlan (Third Apron)
- Keith Smith (Spotrac)
- Casey “CP The Fanchise” Powell (Knicks Fan TV / SiriusXM NBA Radio)
- Mike Fratello (Basketball Hall of Fame / LA Clippers)
- Jared Greenberg (TNT Sports)
- Carlo Jiménez (LA Clippers)
- Julie Fie (Former NBA Executive)
- Seth Partnow (Teamworks)
- Steve Jones Jr. (Yahoo Sports)
- Charles Klask (NBA Assistant Coach)
- Steven Alves (NBA Front Office Insider Consultant)
- Connor Wolf (HD Intelligence)
- Perry Webster (Fullerton College)
- Luca Desta (NBA Front Office Executive)
- EJ Kusnyer (Icona Agency)
The Business of Basketball Immersive Experience is designed for individuals who want to deepen their understanding of the NBA ecosystem and build meaningful relationships within the industry. Throughout the program, participants will engage in classroom sessions, panel discussions, networking events, and hands-on learning opportunities covering topics such as:
- Salary cap strategy and roster construction
- Front office operations and decision-making
- Player representation and agency business
- Basketball analytics and data-driven strategy
- Coaching and player development
- Media, content, and storytelling
- Career development and industry networking
What makes SBC unique is the access. Attendees don’t simply learn from industry leaders—they spend an entire week interacting with them in an intimate educational environment while experiencing NBA Summer League firsthand.
Whether your goal is to work in an NBA front office, represent players, build a career in basketball media, or expand your understanding of the business side of the game, the 2026 Business of Basketball Immersive Experience offers a one-of-a-kind opportunity to learn directly from the people shaping the future of basketball.
With registration now open and spots filling quickly, prospective attendees are encouraged to secure their place soon.
Join us this summer in Las Vegas and learn from some of the most respected minds in basketball.
ABOUT SPORTS BUSINESS CLASSROOM
Sports Business Classroom is dedicated to creating immersive educational and training experiences designed by leading industry professionals to develop the basketball industry leaders of the future.
Sports Business Classroom mission is to create one-of-a-kind learning opportunities for those interested in the business of basketball and jobs in sports.
For more information about Sports Business Classroom visit: www.sportsbusinessclassroom.com
