DEVELOPING YOUR VOICE ON SOCIAL MEDIA WITH MORGANN MITCHELL (EP.017):
In today’s episode we sat down with Morgann Mitchell, Assistant Social Media Manager for Turner Sports. In her role she is in charge of running NBATV’s Snapchat, Instagram, Twitter and Facebook channels.
In today’s episode we discuss:
- The necessary skills to succeed in this role
- What it’s like to cover the NBA for NBATV
- Advice she has for people looking to get into the business of sports
Morgann is also in charge of developing the right content for NBATV’s social channels for the NBA’s tent pole events such as All-Star Weekend, the NBA Draft and NBA Summer League. In the episode she provided a ton of insight on the behind the scenes of the industry of sports and social media.
Connect with Morgann Mitchell: LinkedIn | Instagram | Twitter
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SHOW NOTES
- How Morgann grew up, where she grew up, and how she got involved with sports at a young age (3:40)
- What led Morgann to decide on attending Clemson University (5:15)
- Did Morgann always know that she wanted to work in the sports industry (6:54)
- What was Morgann’s first internship after college? (7:50)
- What it was like to be a volleyball coach (11:00)
- Did Morgann always have a passion for coaching volleyball? (13:25)
- What Morgann’s experiences were like when working with the NBA Summer League (14:30)
- What Morgann does at NBA TV (18:28)
- What Morgann’s day-to-day looks like as a professional (20:30)
- All the different departments Morgann works with (22:38)
- What does success mean on social media for Morgann? (24:30)
- What are some of the tools that Morgann uses day to day (28:10)
- What Morgann was involved with at AllStar Weekend (31:30)
- What does good content for each specific channel look like? (33:47)
- How much content is being posted per day throughout all the channels (36:20)
- How far ahead do you start planning events for all properties (38:20)
- What has been the keys to Morgann’s success so far in her career (39:35)
- Morgann talks about her podcast, “No Time Out Show” (42:00)
- Any routines and habits that the audience might be able to benefit from (45:42)
- How much time everyday does Morgann put in to stay caught up in the league (46:40)
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