SEAN PATE – THE ART OF THE DEAL (EP. 040)
In episode 40, we sat down with Brand Communications Officer at Zenni Optical, Sean Pate. Sean is a senior marketing and communications expert and leads all external brand partnerships and communications for the online leader in prescription eyewear, Zenni Optical. He is an accomplished public spokesperson and has appeared on multiple local and national media such as Good Morning America, CNN, and CNBC. Sean also worked in global management while leading communications at Ancestry and Art.com, and managing and collaborating on multinational lines of business.
In this episode we discuss:
- Creating advantageous sports partnerships from the business world
- Selling not just teams, but an ownership group on the value of sports partnerships
- Identifying value not just with traditional sports teams, but with Esports teams
Sean’s early career focused on working towards best practices at agency and corporate roles including Oracle, Robert Half International, and the Pac-12 Conference. Sean’s career took focus on B2C brands with global footprints after the first communication role with StubHub. In this episode, Sean dives into his career path and how it led him to his current role, what he has had to overcome on the job, and how he pushed through. Sean is respected for his ability to work as a player and coach and as a passionate evangelist and strategist focused on driving positive corporate brand visibility.
Connect with Beau Estes: Twitter
Connect with Sean Pate: LinkedIn
WHERE TO LISTEN
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SHOW NOTES
- What challenges excited Sean when he started working at Zenni (4:00)
- What were his thoughts on his first day in the office (6:40)
- What did Sean learn along the way that he could use at Zenni (6:47) (10:17)
- What are some of the decisions Sean has made for the future of Zenni (10:30) (14:00)
- Are there any specific technologies that make Sean’s job easier (21:48)
- What are some good entry level positions for someone who is wanting to follow in your footsteps (26:35)
- What is Sean’s mental approach when having deadlines come up (30:15)
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