AN IMMERSIVE TRAINING AND EDUCATIONAL EXPERIENCE FOR THE BASKETBALL LEADERS OF THE FUTURE
LAS VEGAS: JULY 2025
This could be your chance to break into basketball.
If you dream of working in basketball and want to take your basketball experience, knowledge and network to the next level this program was designed for YOU.
It is also a chance for your work and abilities to be evaluated by executives around the league.
Students who are accepted into this program will get an immersive, inside look into the world of sports and the intricacies of the business of basketball, conducted in an ideal setting – the Las Vegas Summer League.
The Business of Basketball Immersive Experience Curriculum Covers:
- Basketball Operations
- Scouting, Video and Analytics
- League Salary Cap
- Media and Broadcast
- Networking, Jobs & Resume Writing
Sports Business Classroom is organized like a college. All students get a little bit of everything in the “GE” sections, and also choose one of three majors for in-depth learning.
Students accepted into this program will be exposed to all of the below curriculum from teachers and speakers who are at the forefront of the subject matter. Past speakers include Adam Silver, Rob Pelinka, Scott Brooks, Mike D’Antoni, and Rick Carlisle (see our past speakers list).
2024 SCHEDULE
SUCCESS STORIES
Amber Nichols
2017 Alumni
Capital City Go-Go
General Manager
Makar Gevorkian
2020 Alumni
Brooklyn Nets
Basketball Operations
Nick Lagios
2017 Alumni
Diablos Rojos Basquetbol
General Manager
Aram Palamoudian
2019 Alumni
Sacramento Kings
Basketball Operations Coordinator
Jeff Siegel
2017 Alumni
Klutch Sports
Cap Specialist
Henry Morissette
2021 Alumni
NBA
Project Employee
Aanand Mehta
2020 Alumni
Spurs Sports & Entertainment
Assistant General Counsel
Autumn Mouton
2022 Alumni
Comsport & Comsport USA
Social Media Manager
Simon Cherin-Gordon
2018 Alumni
NBA
Associate Manager Social Content
Derrick Morris
2021 Alumni
NBA: Future Basketball Operations Stars / Syracuse University: Lead Instructor
Alexandra Louin
2021 Alumni
Richmond Spiders
Women’s Basketball Assistant Coach
Quentin Thorne
2022 Alumni
ESPN
Content Associate
WHAT PEOPLE ARE SAYING
“I attended Sports Business Classroom as a star-struck, 19-year-old kid. It sounds cliché, but the program truly did change my outlook on basketball.
Sports Business Classroom gives you the exposure, curriculum, and connections to better understand what working in basketball truly entails and the work you need to put in to “make it” in the league.”
““Study hard what interests you the most! Thanks to the Sports Business Classroom crew for selecting me to participate in a deep dive course on the National Basketball Players Association (NBPA) & National Basketball Association (NBA) salary cap and business of professional basketball.Not only have I developed my knowledge, but met extraordinary people!”
“Talk about an opportunity of a lifetime!
Participants gained real work experience, as we were assigned to an organization and worked to negotiate trades in a mock Trade simulation… I helped present the moves our organization made to a panel of qualified judges, who also led the event. In the end, I was selected as one of three top performers for the entire event.”
HOW ARE CLASSES STRUCTURED AT
SPORTS BUSINESS CLASSROOM?
Content is delivered in various formats in order to maximize learning opportunities, effectively deliver a wide variety of content, and provide students with direct access to some of the best minds in the business.
The 2024 Sports Business Classroom Business of Basketball program content formats are:
- Lectures: One-hour, instructor-led GE sessions. Each topic has multiple lecture sections – e.g: 101, 201.
- Roundtables: One-hour moderator-led panel discussions with industry experts.
- Term Project: In a series of exercises conducted throughout the week, you will work with a small team of students to take over an NBA front office, analyzing its strengths and weaknesses, and determining its goals, your strategy for reaching those goals, and tactics for executing your strategy. You will then put your plans to the test in SBC’s famous Mock Trade Deadline. Afterward, you will present your results to SBC’s panel of instructors and industry executives. Every team will receive constructive feedback, and one team will emerge victorious.
- Deep Dives: Here’s where you really get into your chosen major, with in-depth content specifically related to your chosen field. The content and format will vary by major:
- League Salary Cap: An extensive lecture series on the NBA’s Collective Bargaining Agreement.
- Scouting, Video and Analytics: Working hands on with NBA scouting and video personnel, students will learn the ins and outs of the scouting process, video room and analytics department. Students will apply teachings during live game scouting sessions and group assignments for an immersive, hands on, front office experience.
- Media and Broadcast: Students will continue their learning process with emphasis on commentary, writing, and presentation while actively applying the skills they’ve learned throughout the SBC program. This includes taking part as an analyst of an NBA game broadcast and/or participating in podcasts designed to showcase students prowess, personality, and growing knowledge base, all while receiving instruction and feedback from leaders in the industry.
- SBC Summit: Grab lunch and sit back while an NBA coach or executive talks about his or her personal experience and what it takes to succeed in this business.
Student Guide: The 2024 Student Guide is in development.
WHO IS THE SPORTS BUSINESS CLASSROOM DESIGNED FOR?
- Individuals who want to pursue their dream of working in sports
- Students and recent graduates who are looking for an opportunity in sports & want to prove they have what it takes
- Current sports industry professionals who want to expand upon their existing skillset
- Individuals who have a passion for learning & growth
- People with careers in other areas who are contemplating a career change to work in sports
WHAT SPORTS INDUSTRY EXECS ARE SAYING
“SBC is a factory there is a lot of great people, a lot of great talent that comes out of there into the NBA. It’s because we get exposed to each other and we get the chance to work on these workshops together.”
– Tommy Sheppard
Washington Wizards, Former General Manager
“ I’ve been fortunate enough to be a part of SBC since it’s inception.
It’s an amazing opportunity for people to get great first-hand experience in basketball, learn from some of the top people in their fields and just soak in being in being around all of the basketball activities in Vegas.
When I look for hard-working individuals who want to work in basketball and go the extra mile in doing so, SBC is the perfect place to find that.”
– Dennis Rogers
Los Angeles Clippers & Intuit Dome, VP of Communications
“Sports Business Classroom is geared towards anyone who’s trying to break into the business of basketball and really doesn’t matter where you are in your career.
We think that it can be really helpful both in terms of connections that you can make, the lessons you can learn from just our incredible list of speakers that we have, our incredible list of guests.
The contacts that you can make, the access that you have to meet people in the business of basketball- it’s really fantastic for someone who’s at any stage of their career development.”
– Nate Duncan
Dunc’d On Podcast, Host
I think about when I was younger and really trying to find my way in this business it would’ve been nice to have a resource like SBC.
Where you are getting advice from real mentors who have experience and have been around the game for a while.”
– Amin Elhassan
Dan Le Batard Show
AS FEATURED IN
