Welcome back to the SBC Audio Experience! Today, we’re excited to feature #SBCAlumni Erica Brunson, a Client & Marketing Services professional at Creative Artists Agency (CAA). Erica graduated from Villanova University in 2023 with a degree in Communications and a minor in Education. During her time at Villanova, she gained valuable experience interning with the Dallas Mavericks’ social media team in 2022, where she honed her skills in digital strategy and fan engagement.
In this episode, host Riley Sager sits down with Erica to discuss:
- What sparked her interest in the business side of sports
- The unique elements that set SBC Immersive apart from other sports programs
- Her involvement with her family’s Second Round Foundation and the incredible projects she’s learning from and contributing to
- Her top advice for those aiming to break into the sports industry
After participating in the SBC 2023 Immersive in Las Vegas, Erica’s passion for sports business led her to secure a full-time role at CAA in June 2024. Beyond her professional endeavors, Erica is actively involved in the Second Round Foundation, which aims to empower young individuals to achieve their full potential regardless of their background.
We’re thrilled to have Erica join us as she shares her journey from Villanova to CAA, insights from her time as an SBC alum, and how she balances her growing career with her commitment to charitable work.
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SHOW NOTES
- What initially sparked Erica’s interest in pursuing the business side of sports? (2:13)
- How did her Communications degree at Villanova shape her career aspirations? (3:00)
- Was there an aspect of her Communications studies at Villanova that surprised her? (3:58)
- What was Erica’s internship experience like with the Dallas Mavericks? (4:45)
- How did her role with the Mavericks set her up for success in her current position? (6:28)
- Has Erica been surprised by how her job has encouraged her to become more extroverted? (7:53)
- What were Erica’s biggest takeaways from her early career experiences? (9:20)
- What key elements set SBC apart from other sports business programs? (11:30)
- Aside from a passion for the game, what qualities did Erica find she shared with her fellow SBC alumni? (13:00)
- What is Erica’s most memorable moment from her SBC experience? (14:00)
- Erica describes the SBC Immersive Mock Trade Deadline experience. (15:33)
- How did the SBC Immersive Experience prepare Erica for a career in the sports industry? (17:43)
- With the NBA season approaching, what does Erica’s day-to-day look like at CAA? (18:56)
- What is Erica’s favorite part of her job? (21:40)
- What is the mission of the Second Round Foundation, and how is Erica involved? (24:13)
- How has her work with the foundation contributed to her professional growth? (27:30)
- What projects is Erica currently working on to expand the foundation and her career? (28:42)
- What is Erica most excited about this upcoming season? (30:24)
- What advice does Erica have for listeners looking to break into the sports business industry? (32:30)
