SBC Audio Experience is back with a brand new episode featuring Bobby Marks, Tommy Sheppard, and Ryan McDonough.
In this episode, they break down how NBA front offices operate behind the scenes, especially as teams shift their focus from the playoffs to the offseason. From high-level strategy to day-to-day decision-making, this conversation gives real insight into what it takes to build and sustain a successful organization.
In this episode, they dive into:
- How front offices approach major franchise decisions (build vs. rebuild)
- Why today’s GMs must operate like CEOs across every part of an organization
- The role of scouting, player evaluation, and why rankings constantly change
- How teams evaluate character, behavior, and fit during the draft process
- The strategy behind roster construction, trades, and long-term planning
From draft rooms to front office leadership, this episode highlights the complexity of decision-making at the highest level of basketball.
This episode is a glimpse into the type of real-world insight shared through the Sports Business Classroom experience—where students learn directly from the executives shaping the game.
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