How NBA Front Offices Approach the Offseason | Bobby Marks, Tommy Sheppard & Ryan McDonough (EP. 126)
SBC Audio Experience is back with a brand new episode featuring Bobby Marks, Tommy Sheppard, and Ryan McDonough. In this episode, they break down how NBA front offices operate behind the scenes, especially as teams shift their focus from the playoffs to the offseason. From high-level strategy to day-to-day decision-making, this conversation gives real insight into what it takes to build and sustain a successful organization. In this episode, they dive into: How front offices approach major franchise decisions (build vs. rebuild) Why today’s GMs must operate like CEOs across every part of an organization The role of scouting, player evaluation, and why rankings constantly change How teams evaluate character, behavior, and fit during the draft process The strategy behind roster construction, trades, and long-term planning From draft rooms to front office leadership, this episode highlights the complexity of decision-making at the highest level of basketball. This episode [Read More]
Alex Kennedy, Basketball News Chief Content Officer, Speaking at 2022 Business of Basketball Immersive Experience in Las Vegas
We have secured Alex Kennedy, Chief Content Officer of basketballnews.com, as a featured speaker for our 2022 Business [Read More]
Initial 2022 NBA Draft Lottery Order
The NBA will hold its draft lottery on May 17, and the field of 14 teams is nearly set. [Read More]
2022 Mock Trade Deadline Complete Summary
A highlight of the Sports Business Classroom (SBC) Business of Basketball Immersive Experience in Las Vegas each July is [Read More]
Ryan McDonough, NBA Insider and Former NBA Front Office Executive, Set to Speak at 2022 Business of Basketball Immersive Experience in Las Vegas
We are excited to announce that Ryan McDonough will be returning as an instructor for our 2022 Business [Read More]
Examining the NBA’s $134M Salary Cap Projection for 2023-24
In September, the NBA raised its salary cap projection for the 2023-24 season from $133 million to $134 million [Read More]
Kirk Goldsberry, ESPN NBA Analyst, Speaking at 2022 Business of Basketball Immersive Experience in Las Vegas
We are thrilled to announce that Kirk Goldsberry will be speaking at the 2022 Business of Basketball Immersive [Read More]
SBC GM Larry Coon Leading 2022 Business of Basketball Immersive Experience in Las Vegas
SBC General Manager Larry Coon will be hosting the 2022 Business of Basketball Immersive Experience in Las Vegas [Read More]
Ron Gutterman: From Las Vegas Immersive to the Denver Nuggets
The central goal of Sports Business Classroom (SBC) is to provide opportunities for students to find NBA-related employment. Recently [Read More]
Listing the Rookie-Scale Options for the 2020/2021 Draft Classes
First-round picks sign a four rookie-scale contract in the NBA, but only the first two seasons are locked in. [Read More]







