Katie Heindl | SBC Instructor, Award-winning writer, journalist, columnist & copywriter | Stories Beyond the Court (EP.115)
In this episode of the SBC Audio Experience, alumni host Alex Cocoros sits down with SBC Instructor and credentialed NBA journalist Katie Heindl, whose work has been featured in The New York Times Magazine, Rolling Stone, SLAM, The Athletic, and more. She is also the creator of Basketball Feelings, a Substack where she explores the human side of basketball through creative and thought-provoking storytelling. Beyond her impressive writing career, Katie is a dedicated SBC Instructor, mentoring hundreds of students each summer at the SBC Immersive experience in Las Vegas. Through her guidance, she helps aspiring sports professionals develop their storytelling skills and navigate the evolving landscape of sports media. During the episode, Katie discusses: How the Toronto Raptors sparked her love for basketball and shaped her journey into sports journalism. The inspiration behind Basketball Feelings, her approach to storytelling, and how she overcomes writer’s block. Her experience [Read More]
Kevin Cottrell Jr., Senior Researcher for NBA Digital, to be a featured speaker at SBC 2018
Sports Business Classroom is excited to announce that Kevin Cottrell Jr., Senior Researcher for NBA Digital, will be a featured speaker for Social [Read More]
Kirk Goldsberry, Vice President of Strategic Research for the San Antonio Spurs, to be a featured speaker at SBC 2018
Sports Business Classroom is excited to announce that Kirk Goldsberry, Vice President of Strategic Research for the San Antonio Spurs, will be a [Read More]
Sports Business Classroom releases its 2018 Curriculum Schedule.
The interactive, educational program features more than 50 hours of content over seven days View the 2018 Schedule Sports Business [Read More]
Eric Jackson, VP of Content Operations for NBA Digital, to be a featured speaker at SBC 2018
Sports Business Classroom is excited to announce that Eric Jackson, Vice President of Content Operations for NBA Digital, will be a featured [Read More]
Rich Cho, Former GM of the Charlotte Hornets, to be a featured speaker at SBC 2018
Sports Business Classroom is excited to announce that Rich Cho, former General Manager of the Charlotte Hornets and founder of Big Time [Read More]
NBA TV’s Sekou Smith to be a featured speaker at SBC 2018
Sports Business Classroom is excited to announce that Sekou Smith, from NBA TV, will be a featured speaker for Social Media, Digital Branding [Read More]
Daryl Morey, General Manager of the Houston Rockets, to be a featured presenter at SBC 2018
Sports Business Classroom is excited to announce that Daryl Morey, General Manager of the Houston Rockets, will be a featured presenter at [Read More]
George Raveling, Nike’s Former Director of International Basketball to be a Featured Speaker at Sports Business Classroom 2018
Sports Business Classroom is proud to announce that George H. Raveling, former Director for International Basketball at Nike, will be a [Read More]
USC’s Jeff Fellenzer to Lead Networking, Resume Writing and Interviewing Session at Sports Business Classroom 2018
The Sports Business Classroom is excited to announce that longtime Sports, Business, Media professor, former Los Angeles Times writer-editor and [Read More]











