SBC NEWS2025-03-01T11:50:03-08:00

SBC NEWS

Katie Heindl | SBC Instructor, Award-winning writer, journalist, columnist & copywriter | Stories Beyond the Court (EP.115)

In this episode of the SBC Audio Experience, alumni host Alex Cocoros sits down with SBC Instructor and credentialed NBA journalist Katie Heindl, whose work has been featured in The New York Times Magazine, Rolling Stone, SLAM, The Athletic, and more. She is also the creator of Basketball Feelings, a Substack where she explores the human side of basketball through creative and thought-provoking storytelling. Beyond her impressive writing career, Katie is a dedicated SBC Instructor, mentoring hundreds of students each summer at the SBC Immersive experience in Las Vegas. Through her guidance, she helps aspiring sports professionals develop their storytelling skills and navigate the evolving landscape of sports media.   During the episode, Katie discusses: How the Toronto Raptors sparked her love for basketball and shaped her journey into sports journalism. The inspiration behind Basketball Feelings, her approach to storytelling, and how she overcomes writer’s block. Her experience [Read More]

By |January 14th, 2025|PODCAST|

Tracy Weissenberg to Lead the Social Media, Public Relations and Digital Branding Major at the 2017 Sports Business Classroom

By |April 14th, 2017|

Sports Business Classroom is excited to announce that award-winning social media strategist Tracy Weissenberg will be leading the Social Media, [Read More]

TNT’s David Aldridge to Lead TV, Online, and In-Arena Broadcast Major at the 2017 Sports Business Classroom

By |April 10th, 2017|

The Sports Business Classroom is excited to announce that Hall of Fame TNT reporter, David Aldridge will be leading the [Read More]

Sports Business Classroom’s Warren LeGarie and Larry Coon To Speak at MIT Sloan Sports Analytics Conference

By |March 2nd, 2017|

Every year some of the brightest minds in sports gather at the MIT Sloan Sports Analytics Conference in Boston to [Read More]

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