Welcome back to another exciting episode of the SBC Audio Experience! This week, Riley Sager sits down with Simon Cherin-Gordon, the NBA’s Manager of Social Content, to explore his journey and the creative strategies behind managing one of the most dynamic social media presences in sports. With a background in fine arts, photography, and writing, he’s brought a fresh perspective to the NBA’s digital strategy. Rising through the Social and Digital Content team, Simon now oversees the league’s nightly social media strategy across platforms like Twitter, Instagram, TikTok, Facebook, YouTube, Snapchat, and BlueSky. In this episode, Simon shares: The pivotal moments from the SBC Immersive Experience that helped transform his career Managing social media channels for a global brand and tackling the challenges of keeping content fresh while maintaining consistency Tips for aspiring professionals to stand out in the competitive world of content creation. Get a behind-the-scenes look [Read More]