Sports Business Classroom is excited to announce that Eric Jackson, VP of Content Operations for NBA Digital, will be a featured speaker in our Social Media, PR & Digital Branding and TV, Online & In-Arena Broadcast majors at the 2017 Sports Business Classroom (SBC) in Las Vegas.

Every Sports Business Classroom student will learn about both majors in the GE sessions. Those choosing those specific majors will focus on in-depth social media strategy or broadcast production content during the final three days of the program.

As a featured speaker at the 2017 Sports Business Classroom, Jackson will be part of an all-star lineup of sports business executives that are teachers and presenters. Last year’s SBC featured NBA Commissioner Adam Silver, Washington Wizards Head Coach Scott Brooks, the Vertical’s Adrian Wojnarowski, Houston Rockets GM Daryl Morey, Ned Cohen of the Philadelphia 76ers, Toronto Raptors GM Masai Ujiri and the Vegas Summer League’s very own Warren LeGarie.

SBC Speaker Bio: Eric Jackson – VP, Content Operations – NBA Digital 

Eric Jackson currently serves as the Vice President, Content Operations where he is responsible for managing the execution and strategic operation of NBA Digital content and remote operations.  He oversees the delivery of NBA content, studio and non-studio operations and budgets, sponsorship execution and various personnel decisions across NBA Digital platforms including NBA TV, NBA.com and NBA Digital Mobile.

Eric was formerly the Executive Director, Content Operations where he had similar responsibility and Vice President of Business Operations, where he was responsible for managing the overall operations and daily execution of strategic and tactical initiatives of NBA Digital. He also was Program Director for Turner Broadcasting System’s Enterprise Performance Office and was Program Manager for the NBA Digital Partnership. He successfully shepherded the launch of NBA LEAGUE PASS, including the debut of NBA LEAGUE PASS BROADBAND as a stand-alone product for the 2008/2009 season. Jackson also coordinated the International digital ad serving platform migration for Turner’s Ad Sales in Asia and Latin America.

Prior to working for Turner, Eric spent 20 plus years in the food manufacturing industry, where he played key leadership roles in engineering, project management, product development, operations, organizational improvement, business development and six sigma deployment. He earned a reputation for identifying and analyzing process improvements and business growth opportunities and successfully developing and implementing optimal solutions. Most recently, Eric was Director of Contract Manufacturing for the Bama Companies, a supplier of food products to the restaurant and retail industry, where he oversaw all activities related to outsourcing products from conception to distribution. Prior to his tenure at Bama, he worked in various engineering management capacities for Hill’s Pet Nutrition, Kraft General Foods, and Ralston Purina.

Eric is a graduate of Tuskegee University with a Bachelor of Science in Mechanical Engineering and holds a Masters of Business Administration from the University of Georgia’s Terry College of Business. He served as Co-Chair of Black Professionals at Turner, was a participant in the inaugural Time Warner Chairman’s Challenge, is a member of the National Association for Multi-Ethnicity in Communications, the National Association of Black Journalists, and Omega Psi Phi Fraternity, Inc. He has received various commendations for his community service work.